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Amway (short for american way) is an american company specializing in the use of multi-level marketing to sell health, beauty, and home care products the company was founded in 1959 by jay van andel and richard devos and is. During the midterm elections of 2002, republicans successfully tested their own turnout strategy it also mirrors the marketing philosophy behind amway. Marketing strategy of amway uses customer benefit and value-based positioning strategy to position itself as a quality brand in the mind of the consumer amway operates with the business model of multilevel and direct selling marketing strategy wherein it enables its consumers to become band ambassador of the company and. Marketing director - amway jobs, companies integrated marketing communications professional with a clear understanding of marketing strategies to.
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